Over 440m occasions are lost each year in the UK by not having the right range of snacks, magnifying the importance of getting your crisp range right.
Pringles is one of the most recognisable crisp brands in the world with 79% brand awareness.* With an easily resealable can it is a great option for those wanting something tasty and the convenience of been able to stagger their snacking throughout the day. Ideal as a quick snack accompanied with a drink before, during or after the game.
Socialising with friends drives 46% of snacking occasions, so stadiums offer a great opportunity to capitalise on this.
Why not offer Pringles with a pint or soft drink, and support with posters raising awareness of the deal?
*Ehrenberg Bass, Distinctive Assets study, UK 2015