Breakfast is still the most important part of the day but as lifestyles become more hectic the number of people eating breakfast ‘on the go’ has increased with 14.8 million breakfast items now consumed out of home. To make sure you can make the most of this trend Kellogg’s has a range of brands in a convenient format that includes 5 of the top 7 brands in the total cereal category.
Offering people a brand they can trust is vital. When asked, 82% of people believe Kellogg’s cereals offer excellent quality.
The right brands in the best format that just require milk for the cereal and water for the porridge make life easy, it’s the on the go breakfast that gets the day off to a good start.