Over 440m occasions are lost each year in the UK by not having the right range of snacks, magnifying the importance of getting your crisp range right.
There are a considerable amount of crisps available and the category is segmented into large sharing, multipacks and single-serve formats.
The convenience market is mainly single-serve and large sharing so make sure you offer a good range of these formats. Large sharing is a popular choice for families and for occasions such as parties, TV sports events etc.
The more options and choice you give your customers, the better chance you have of making crisps a successful part of your business.
Pringles is one of the most recognisable crisp brands in the world with 79% brand awareness*. It’s also the best-selling sharing crisp brand in the UK and also available in single 40g cans so whatever your customers are looking for, Pringles delivers.
*Ehrenberg Bass, Distinctive Assets study, UK 2015