Kellogg’s offer a wide choice of cereal snacks to suit all customer needs

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Kellogg’s is the category leader in cereal snacks and we have a wide range of cereal bars to suit your needs. They can be a healthier alternative to confectionery, but there are also more filling options if your customers are looking for taste.

  They are perfect for a meal deal too, paired with a sandwich.

  • Single cereal snacks are worth £58.3 million*
  • Kellogg’s single snacks are worth £20.3 million, growth of 2.3% YOY*
  • 83 Kellogg’s single snack bars are sold every minute in the UK*

Your snacking range should offer variety to your shoppers – from adults to kids, and indulgence to healthier snacks.

In fact, 45% of shoppers now look for a healthier alternative when looking for a snack.

Big brands equals big sales so make sure your range has the brands shoppers are familiar with and eat at home.  

When deciding on your core range, a great place to start is the top 10 range sellers – 6 of these are Kellogg’s brands. The top 10 best-sellers account for 82% of cereal snack sales so they shouldn’t be ignored.  

*IRI data, total market 52 w/e 23rd May 2016

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We recommend the following snacks range, in order of priority:

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Rice Krispie Squares Marshmallow (30 x 28)

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1

Rice Krispie Squares Marshmallow (30 x 28)

SKU: 5008344092

RKSquaresChoc

Rice Krispies Squares Delightfully Chocolatey (36g)

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2

Rice Krispies Squares Delightfully Chocolatey (36g)

SKU: 5008347224

NGstrawb

Nutri-Grain Soft & Fruity Strawberry (37g)

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3

Nutri-Grain Soft & Fruity Strawberry (37g)

SKU: 5008318680

Nuts & More

Kellogg's Nuts & More (18 x 45g)

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4

Kellogg's Nuts & More (18 x 45g)

SKU: 5008317954

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Special K Protein Coconut, Cocoa & Cashew (18 x 35g)

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5

Special K Protein Coconut, Cocoa & Cashew (18 x 35g)

SKU: 5008318911

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Coco Pops® Cereal & Milk Bar 25x 20g

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6

Coco Pops® Cereal & Milk Bar 25x 20g

SKU: 5008343975

5000127730168_T1

Rice Krispies Squares Chocolate Caramel (30 x 36g)

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7

Rice Krispies Squares Chocolate Caramel (30 x 36g)

SKU: 5008344095

5053827189071_T1

Special K Protein Blackcurrant & Pumpkin Seeds (18 x 35g)

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8

Special K Protein Blackcurrant & Pumpkin Seeds (18 x 35g)

SKU: 5008318908

CN crisp

Crunchy Nut Peanut Crisp 24x 35g

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9

Crunchy Nut Peanut Crisp 24x 35g

SKU: 5008334972

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Nutri-Grain Raisin Bakes (24 x 45g)

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10

Nutri-Grain Raisin Bakes (24 x 45g)

SKU: 5008344019

Special K red berries

Special K Red Berries bar 30x 21.5g

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11

Special K Red Berries bar 30x 21.5g

SKU: 5008314231

NGapple

Nutri-Grain Apple (28 x37)

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12

Nutri-Grain Apple (28 x37)

SKU: 5008354272

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Coco Pops Choco Bakes 28x 38g

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13

Coco Pops Choco Bakes 28x 38g

SKU: 5008316012

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