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Kellogg’s is the category leader in cereal snacks and we have a wide range of cereal bars to suit your needs. They can be a healthier alternative to confectionery, but there are also more filling options if your customers are looking for taste.

  They are perfect for a meal deal too, paired with a sandwich.

• Single cereal snacks are worth £58.3 million*
• Kellogg’s single snacks are worth £20.3 million, growth of 2.3% YOY*
• 83 Kellogg’s single snack bars are sold every minute in the UK*

Your snacking range should offer variety to your shoppers – from adults to kids, and indulgence to healthier snacks.

In fact, 45% of shoppers now look for a healthier alternative when looking for a snack.

Big brands equals big sales so make sure your range has the brands shoppers are familiar with and eat at home.  

When deciding on your core range, a great place to start is the top 10 range sellers – 6 of these are Kellogg’s brands. The top 10 best-sellers account for 82% of cereal snack sales so they shouldn’t be ignored.  

*IRI data, total market 52 w/e 23^rd May 2016