Kellogg’s offer a wide choice of cereal snacks to suit all customer needs

Kellogg’s is the category leader in cereal snacks and we have a wide range of cereal bars to suit your needs. They can be a healthier alternative to confectionery, but there are also more filling options if your customers are looking for taste.

  They are perfect for a meal deal too, paired with a sandwich.

  • Single cereal snacks are worth £58.3 million*
  • Kellogg’s single snacks are worth £20.3 million, growth of 2.3% YOY*
  • 83 Kellogg’s single snack bars are sold every minute in the UK*

Your snacking range should offer variety to your shoppers – from adults to kids, and indulgence to healthier snacks.

In fact, 45% of shoppers now look for a healthier alternative when looking for a snack.

Big brands equals big sales so make sure your range has the brands shoppers are familiar with and eat at home.  

When deciding on your core range, a great place to start is the top 10 range sellers – 6 of these are Kellogg’s brands. The top 10 best-sellers account for 82% of cereal snack sales so they shouldn’t be ignored.  

*IRI data, total market 52 w/e 23rd May 2016

We recommend the following snacks range, in order of priority:

Rice Krispies Squares Delightfully Chocolatey ( 36g )

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1

Rice Krispies Squares Delightfully Chocolatey ( 36g )

Nutri-Grain Soft & Fruity Strawberry ( 37g )

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2

Nutri-Grain Soft & Fruity Strawberry ( 37g )

Coco Pops Snack Bar ( 20g )

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3

Coco Pops Snack Bar ( 20g )

Rice Krispies Chewy Tastic Marshmallow ( 28g )

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4

Rice Krispies Chewy Tastic Marshmallow ( 28g )

Nutri-Grain Raisin Bakes ( 45g )

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5

Nutri-Grain Raisin Bakes ( 45g )

Special K Red Berries bar ( 23g )

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6

Special K Red Berries bar ( 23g )

Crunchy Nut Chocolate Peanut Crisp ( 35g )

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7

Crunchy Nut Chocolate Peanut Crisp ( 35g )

Kellogg's Nutty Chewy Bar Dark Chocolate & Roasted Almonds ( 35g )

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8

Kellogg's Nutty Chewy Bar Dark Chocolate & Roasted Almonds ( 35g )

Coco Pops Choco Bakes ( 30g )

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9

Coco Pops Choco Bakes ( 30g )

Rice Krispies Squares Chocolate Caramel ( 36g )

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10

Rice Krispies Squares Chocolate Caramel ( 36g )

Nutri-Grain Soft & Fruity Apple ( 37g )

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11

Nutri-Grain Soft & Fruity Apple ( 37g )

Special K Biscuit Moments Chocolate ( 25g )

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12

Special K Biscuit Moments Chocolate ( 25g )

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