What should your cereal fixture look like?

Get the most from your cereal ranges by making sure you’re stocking the right range, in the right location and in the right way in your store. By following our simple guide, Vantage can help point your business in the right direction.

Discover the right planogram for your fixture

A successful fixture should look visually appealing but also be convenient for your customers.
To make sure shoppers can find what they’re looking for it’s a good idea to make sure the biggest brands are at eye level, making them easy to find and recognise. To achieve an easy-to-navigate fixture create ‘segment blocks’ where similar types of cereal are grouped together.