What makes a product fly off the shelf? The success of any cereal product you sell is ultimately decided by whether your customers need it or not. Every customer has a different need so your range should cater for their needs. This means a succesful range should offer variety so customers can find the product they want and in turn make you a healthy profit.
The UK ‘breakfast to go’ category is now worth £7.5 billion*, and the portable cereal category is worth £53 million*. Deciding not to stock products that are suitable for people on the move could be losing you sales.
*IRI data, total market, 52 w/e 23rd May & Allegra research