Kellogg’s offer cereals to suit all customer needs

What makes a product fly off the shelf? The success of any cereal product you sell is ultimately decided by whether your customers need it or not. Every customer has a different need so your range should cater for their needs. This means a succesful range should offer variety so customers can find the product they want and in turn make you a healthy profit.

 

The UK ‘breakfast to go’ category is now worth £7.5 billion*, and the portable cereal category is worth £53 million*. Deciding not to stock products that are suitable for people on the move could be losing you sales.

 

*IRI data, total market, 52 w/e 23rd May & Allegra research

We recommend the following cereal range in order of priority:

Coco Pops ® - 5 per case ( 550g )

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1

Coco Pops ® - 5 per case ( 550g )

Kellogg's Crunchy Nut - 5 x ( 500g )

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2

Kellogg's Crunchy Nut - 5 x ( 500g )

Kellogg's Corn Flakes ® - 7 x ( 550g )

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3

Kellogg's Corn Flakes ® - 7 x ( 550g )

Frosties ® - 5 x ( 500g )

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4

Frosties ® - 5 x ( 500g )

Rice Krispies ® - 7 x ( 510g )

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5

Rice Krispies ® - 7 x ( 510g )

Kellogg's Variety - 6 x ( 185g )

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6

Kellogg's Variety - 6 x ( 185g )

Kellogg's Fruit n Fibre - 5 x ( 750g )

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7

Kellogg's Fruit n Fibre - 5 x ( 750g )

Special K ® - 5 x ( 500g )

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8

Special K ® - 5 x ( 500g )

Krave® - 6 x ( 375g )

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9

Krave® - 6 x ( 375g )

Bran Flakes - 7 x ( 750g )

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10

Bran Flakes - 7 x ( 750g )

Crunchy Nut Glorious Oat Granola- 6 x ( 380g )

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11

Crunchy Nut Glorious Oat Granola- 6 x ( 380g )

Special K Red Berries - 5 x ( 500g )

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12

Special K Red Berries - 5 x ( 500g )

Kellogg's Muesli- 4 x ( 700g )

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13

Kellogg's Muesli- 4 x ( 700g )

Kellogg's Granola- 5 x ( 450g )

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14

Kellogg's Granola- 5 x ( 450g )

Ancient Legends Granola Spelt, Cranberry, Sultana & Flax Seeds 5 x ( 400g )

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15

Ancient Legends Granola Spelt, Cranberry, Sultana & Flax Seeds 5 x ( 400g )

Ancient Legends Muesli Quinoa, Apple, Cranberry & Chia Seeds 5 x ( 450g )

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16

Ancient Legends Muesli Quinoa, Apple, Cranberry & Chia Seeds 5 x ( 450g )

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