Nuts & More for on the go shoppers
- Kellogg’s adds new snack bar to convenience store range
- New Nuts & More bar hits the sweet spot while being packed with fibre
Kellogg’s is updating its snacks portfolio this year with a new product for shoppers who want something tasty and packed with fibre to eat on the go, by introducing the ‘Nuts & More’ bar to its snacks range.
The single variant bar is made with tasty ingredients such as roasted almonds, Scottish wholegrain oats, and dark chocolate.
Launched as a more permissible treat, at 45g per bar it’s a big eat, packed with delicious, flavoursome ingredients you can see through the packaging.
Seventy per cent of consumers state the taste is better than other cereal bars.*
The dark chocolate and almonds bars contain 41 per cent nuts, 5.4g protein and 3g of fibre.
The Nuts & More bars should be displayed in front of store and at till points.
Kellogg’s UK & Ireland snacks marketing director, Clare Furlonger, said; “There is an increasing demand for snacks with flavour and fibre so we wanted to provide consumers with a satisfying ‘on the go’ bar.
“It was important the Nuts and More bars are packed full of delicious ingredients such as nuts and wholegrain oats that consumers can see through the clear packaging.”
RSP is 89p per 45g single bar.
It will be supported in the UK with a marketing campaign supported through social media and sampling in the second half of the year.
For more information please contact the Kellogg’s Press Office at firstname.lastname@example.org or 0161 869 5500
*MMR Bespoke Research, March 2017