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Coco Pops pull out all the stops with new Coco Pops Granola

Kellogg’s will help retailers capitalise on the granola market in 2017 with the launch of a new, deliciously chocolatey, Coco Pops Granola.

Coco Pops Granola, arriving on-shelf from Monday 16th January is specifically designed to help retailers take advantage of the UK’s demand for wholesome and tasty child-friendly foods.

Coco Pops Granola – made from clusters of puffed rice & wholegrain oats with wheat cereal shapes – caters to both children and parents, bringing new shoppers to the rapidly expanding Granola market.

The new Granola follows on from two successful launches from the Coco Pops brand in 2016; Coco Pops Porridge and most recently, Choco Bakes, which surpassed original targets by achieving £950k Retail Sales Value in just 24 weeks.

Despite the indulgent taste, Coco Pops Granola is a source of fibre, B vitamins and iron, contains no artificial colours or preservatives and has the lowest sugar level of any Kellogg’s Coco Pops product – 8.1g per 45g portion.

The cereal also adheres to the UK government’s strict nutrition guidelines for healthy foods, meaning they meet the high standards required to advertise to children. As such, Kellogg’s is backing the launch of Coco Pops Granola with a £2.5m year-long marketing spend, including TV, print and digital advertising, and a digital partnership with parenting blog, Mummypages.

Nick Dawson, Kellogg’s sales director for the speciality channel, said: “We expect this product to be incremental to the category and would recommend Coco Pops Granola to any retailers targeting parents and families.

 “We’ve seen from the success of Coco Pops Porridge that the Coco Pops brand can bring a new audience to an established market – particularly young families – and we’re confident we can do this again with Granola.

 “With just 8.1g of sugar per portion, this is our lowest ever level of sugar in a Coco Pops product, making it an easy choice for parents.”

 Coco Pops Granola joins a line of 2017 product innovations as well the reformulation of a number of core brands throughout the year.

 

For range and merchandising information contact the Kareline at vantage.uk@kellogg.com

 

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