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RICE KRISPIES BRAND RE-STAGE LAUNCHES THIS MONTH!

04/05/2018

Rice Krispies turns 90 in 2018, and there's lots to celebrate! March sees the launch of a full brand re-stage across the marketing mix.

As well as a brand new TV campaign - our first for four years - we're proud to be launching two deliciously simple food renovations. We're reducing sugar and salt and making our full Rice Krispies range OFCOM compliant, plus increasing Vitamin D to 50% RDA.

The Rice Krispies re-stage will be supported by a multi-million pound campaign comprising TV, Digital, Sponsorship, PR, Packaging, POS and Consumer Promotions, launching w/c 12th March.

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RICE KRISPIES BRAND