RICE KRISPIES BRAND RE-STAGE LAUNCHES THIS MONTH!
Rice Krispies turns 90 in 2018, and there's lots to celebrate! March sees the launch of a full brand re-stage across the marketing mix.
As well as a brand new TV campaign - our first for four years - we're proud to be launching two deliciously simple food renovations. We're reducing sugar and salt and making our full Rice Krispies range OFCOM compliant, plus increasing Vitamin D to 50% RDA.
The Rice Krispies re-stage will be supported by a multi-million pound campaign comprising TV, Digital, Sponsorship, PR, Packaging, POS and Consumer Promotions, launching w/c 12th March.