News & Insight
Match Attax promotion
Cereal giant offers free gift with purchase exclusive to the convenience channel
Retailers signed up to score with the deal include Londis, Martin McColls, Spar and Nisa.
Kellogg’s will also be kitting out the partnership for retailers with special point of sale materials and is hosting give-aways with trade partners to win signed football shirts.
Details of the partnership will feature on 400,000 Match Attax starter kits, Match of the Day magazine and Kick magazine- so football fans will be hearing all about it.
Nick Dawson, UK Sales Director of Specialty Channels, at Kellogg’s, said: “This is an incredible promotion for the channel as we know Topps cards rank high for children within convenience and you won’t be able to buy these packs anywhere else.
"There are a limited number of special packs, so once they’re gone, they’re gone. As well as being a fantastic freebie, this promotion will help direct shoppers to key brands that sell well in the channel."