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Match Attax promotion

01/11/2014

Cereal giant offers free gift with purchase exclusive to the convenience channel

The deal is available in the convenience channel and can be found on promotional price-marked boxes of Corn Flakes, Coco Pops and Variety Packs.*

Retailers signed up to score with the deal include Londis, Martin McColls, Spar and Nisa.

Kellogg’s will also be kitting out the partnership for retailers with special point of sale materials and is hosting give-aways with trade partners to win signed football shirts.

Details of the partnership will feature on 400,000 Match Attax starter kits, Match of the Day magazine and Kick magazine- so football fans will be hearing all about it. 

Nick Dawson, UK Sales Director of Specialty Channels, at Kellogg’s, said: “This is an incredible promotion for the channel as we know Topps cards rank high for children within convenience and you won’t be able to buy these packs anywhere else. 

"There are a limited number of special packs, so once they’re gone, they’re gone. As well as being a fantastic freebie, this promotion will help direct shoppers to key brands that sell well in the channel."

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"The popularity of Match Attax has reached fever pitch and as you are guaranteed a limited edition card with every pack, this will ultimately drive purchase and provides a real point of difference with the major supermarkets because it’ a convenience exclusive.” “The partnership is a perfect fit and is a great opportunity for retailers to bag additional sales in the lead up to Christmas by offering shoppers an exclusive sought after gift, simply by buying a box of cereal."