On-Pack Promotions promotion-header



It’s the spontaneous moments that make summer memorable.

But how can Pringles help social explorers to capture these memories?

For Summer 2020, Pringles has partnered with Polaroid to give summer snackers the chance to win a red Polaroid Now camera, the latest release from Polaroid, along with a pack of co-branded Pringles film, to ensure our consumers can always be ready to capture those spontaneous summer moments.

Launched on May 25th, this exciting on-pack promotion will be available across Europe throughout the summer. The distinctive Pringles cans will feature the newly designed Polaroid Now camera along with the iconic Polaroid frame and will encourage shoppers to ‘Pop & Win’ during the promotional period. The new Polaroid Now instant camera comes with all you need to catch life as you live it. With autofocus, double exposure, self-timer, and a more human-friendly flash, it’s simple to capture those spontaneous summer moments in that iconic Polaroid frame.

For a chance to win, shoppers can simply enter the 19-digit batch code found on Pringles cans into summer.pringles.com to see if they’re a lucky winner. The #PringlesSummer campaign will be supported by a fun TVC, eye-catching POS and impactful social media posts across Facebook, Instagram, Twitter and TikTok.

For more information, click here.