Breakfast on the go

is a current and growing trend, which is worth a massive £7.5bn a year.

In order to make the most of this opportunity Kellogg’s are now bringing together porridge & cereal pots with breakfast cereal bars to create a ‘Breakfast Station’ merchandising unit, making it easy for retailers to offer an ‘On The Go’ breakfast range to their shoppers.

With 23% of all breakfast occasions being ‘On The Go’, this trend is a real driver of the cereal and snacking category performance; evidence to this shows Portable Cereal is up 29% and Breakfast Biscuits up 13% in the latest quarter; proving how successful this new trend can be for both manufacturers and retailers alike*

Kellogg's Breakfast To Go

Features & Benefits

  • 2015 Superslim Breakfast Station

    2015SuperslimBreakfastStation

    Dimensions

    350mm wide,

    380mm deep,

    1530 high

    Assembly info

    Place the shelf arms in the correct locations and place the header. See assembly info enclosed.

    Assembly Instructions Watch Assembly Video

    Stock Holding

    As shown - 6 cases = 48 pots - 4 boxes snacks

    Retailer Trials

    N/A

    Point of Sale reference number

    Contact the Kellogg Kareline to show your interest.  A license agreement applies to this unit.

  • New Slimline Counter Top Unit

    NewSlimlineCounterTopUnit

    Dimensions

    110mm wide,

    3006mm deep,

    475mm high

    Assembly info

    Just attach SEL and header

    Stock Holding

    1 Case pots

    Retailer Trials

    N/A

    Point of Sale reference number

    106491

  • Breakfast Station Counter Top

    Breakfast Station Countertop Unit

    Dimensions

    330mm wide,

    430mm deep,

    710mm high.

    Assembly info

    No assembly required

    Stock Holding

    3 cases pots,

    2 SRP snacks

    Retailer Trials

    N/A

    Point of Sale reference number

    106300

  • Cardboard Shipper

    Carboard Shipper

    Dimensions

    435mm wide,

    250mm deep,

    1370 high - minus header, 320mm header

    Assembly info

    See assembly info enclosed

    Stock Holding

    8 cases pots,

    2 cases per shelf,

    Spoons to be placed on the bottom shelf

    Retailer Trials

    N/A

    Point of Sale reference number

    106259

  • Cereal Clip Strips

    Cereal Clip Strips

    Dimensions

    N/A

    Assembly info

    Attach relevant hanging device (hook/sucker)

    Stock Holding

    1 case per strip (8 pots)

    Retailer Trials

    N/A

    Point of Sale reference number

    106282

  • 2015SuperslimBreakfastStation

    2015 Superslim Breakfast Station

  • NewSlimlineCounterTopUnit

    New Slimline Counter Top Unit

  • Breakfast Station Countertop Unit

    Breakfast Station Counter Top

  • Carboard Shipper

    Cardboard Shipper

  • Cereal Clip Strips

    Cereal Clip Strips

How do I get one?

Get in touch here - icon of someone holding a phone

Get in touch

Contact the Kellogg’s Trade Kareline and quote the relevant Point of Sale refernce number. See above for your chosen unit.

Contact the Kellogg Trade Kareline on  0800 783 6676.